In this presentation, we explore how gaming technologies are changing the world of automotive navigation by transforming traditional digital maps into dynamic, interactive experiences. While modern in-car human-machine interfaces (HMI) and user experiences (UX) have evolved significantly, digital maps have largely remained static and functional. Learn how TomTom is leveraging Unity’s advanced real-time 3D rendering techniques, bringing together the worlds of cartography/geospatial with gaming/entertainment to bring a new level of customization, interactivity, and visual appeal to automotive/navigation maps and experiences.