In recent years, there have been many changes in the effectiveness of traditional methods for monetizing games. This shift has led to the rise of new, hybrid models. In this session, we offer you valuable insights and share best practices on how to expand your perspectives beyond traditional sales strategies.
sponsors
Thank you to our partners for helping bring Unite 2024 to life. Learn more about each of our sponsors below.
Xsolla
Silver
Overview
Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the video game industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms.
As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue and create relationships with gamers worldwide.
Headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, Beijing, Kuala Lumpur, Tokyo and other cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Ubisoft, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more. For additional information and to learn more, please visit: xsolla.com
Videos
Cancel
live
Sponsored Sessions
Community session
All
11:00 a.m. Thursday, Sep 19
Thursday, Sep 19
Speakers
Ilayda Bayari
VP of Business Development – SW Europe & MEA
Xsolla
Ilayda serves as Xsolla’s VP of Business Development for the MEA region. In this role, she has spearheaded the development of strategic partnerships and launched pivotal services to enhance the gaming ecosystem in Turkey. Her efforts have centered on empowering local developers through initiatives facilitating international market reach and effective monetization strategies.
David Fernandez
Chief Executive Officer
Sandsoft
David is a leader in the gaming industry, with more than 20 years of experience working across leadership, strategy, product, marketing, business development & sales, and partnerships functions. He has worked at THQ, Digital Chocolate, Nokia, and King. At King, David led the last two released games: Candy Crush Friends Saga and Bubble Witch 3 Saga , expanding both the Candy Crush and Bubble Witch multi-billion-dollar game franchises for Activision Blizzard.
Event Booth Managers
Polina Bilger
Regional Marketing Manager
Xsolla
Gokce Kozandagi
Xsolla